American Express Crowned For Consumer Privacy
| March 6, 2010 |
When it comes to your privacy, what companies do you believe rank the highest at protecting your personal information and data? While the answer will probably be different for many, there is one company that has been a consumer’s favorite for the past five years. That company is American Express and being the most trusted company in the United States is just one of the many distinctions that they have garnered.
In a post written earlier entitled "American Express Claims Happiest Cardholders", American Express was listed on a J.D. Power and Associates survey as the issuer with the happiest cardholders. While that was well before the drastic changes millions have seen with their card accounts, it now seems that consumers are ranking them among the best when it comes to another group of companies, and this time it is for privacy according to the Ponemon Institute’s annual Most Trusted Companies for Privacy Study. While the happiest cardholders’ list comprised solely of the U.S. largest issuers, this time well known companies such as IBM, Wal-mart, Hewlett Packard, and E-Bay were in the running.
Over the last two years we have hit record numbers of consumers’ personal information or data being breach or collected, and 2010 will probably be up there as new technology and payment methods are being created. For this reason identity theft and credit card fraud is defiantly something that majority if not all Americans are worried about. For any company, a person’s trust on whether or not they think that their information is safe plays a vital role. As many cardholders see American Express as a safe company to do business with, it will help them increase cardholders especially if factors such as interest rates and fees are equal.
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