American Express “Open Forum” Reaches Small Businesses
By Steven Gibbs
July 23, 2009
Over the past couple of years we have seen social sites grow in popularity and become a main source of communication for all groups of people. Those with no interest at one time have quickly found themselves immersing in sites like Twitter, Facebook, and many others. Now American Express Open has launched a new forum called "Open Forum", as a resource and networking site for small business owners.
So what things can business owners look to find at the Open Forum? According to American Express, business owners will have the ability to create important connections that provide practical information that can be easily implemented. The Open Forum will also allow business owners and entrepreneurs to receive insightful tips and research from industry leaders, bloggers, and other business owners.
American Express has stated that their research shows a majority of business owners feel that they are challenged when it comes to finding new innovative ways to market their products and services. Of this majority, less than ten percent of those business owners are using the social networking opportunities of the internet as a way to gain insight and valuable opinion about their targeted consumers. Now that the Open Forum is available, American Express really hopes with their help that this changes in the near future.