Billion Dollar Month for One Prepaid Card Issuer

When it comes to the way that millions of consumers are paying for goods and services, there has been a major shift in the world of plastic. While at one time consumers on average carried around four credit cards, in today’s economic environment many are carrying just one. Instead people are opting to use cash and other forms of alternative payment methods such as prepaid cards, which are growing in usage month after month.

As for the potential that prepaid cards have, there is no better indication than numbers reported by one prepaid issuer for the month of February. It was reported that NetSpend, one of the largest prepaid card companies within the United States, hit a record number for the amount that cardholders deposit on prepaid plastic. That record breaking amount was around $1.04 billion, and surprisingly that number could just be the beginning of what prepaid card issuers could see moving forward into 2010.

When it comes to the amount of money loaded on re-loadable prepaid cards in one given month, the billion dollar number is an industry first; but it seems that many have expected it for some time. While prepaid cards have been around for some time now, it was not until very recently that consumers started to heavily depend on them more than their credit cards or cash. What started out as being heavily targeted toward the un-banked and underbanked has spread to the average consumer (including students). With prepaid debit cards, cardholders still get the convenience of using plastic to make purchases, without the interest rates associated with credit cards.