Credit Card Issuers Hoping you Shop with Them
By Steven Gibbs
November 22, 2009
Looking to benefit from online sales this holiday season it looks like a couple of credit card issuers are raising the stakes when it comes to making purchases online. These issuers (Discover and Wells Fargo, so far) have recently announced rewards such as double cash back and reward points just for shopping with them and using your credit card to make the purchase.
In Discover’s case during this holiday season, cardholders who use their cards to make purchases will now earn double cash back anywhere they shop but will receive additional benefits for shopping online at "ShopDiscover". Those that shop online can receive the following:
- Up to 20% Cashback Bonus or double miles
- Ability to shop at over 150 online retailers
- Extra holiday Cashback Bonus at over 35 retailers (limited time)
- Weekly specials (free shipping, discounts, exclusive offers)
In Wells Fargo’s case it is more of enhancing a shopping portal in which their cardholders can now earn more reward points. The portal known as the "Earn More Mall", gives its rewards program members the opportunity to earn bonus points for purchases they make at participating online retailers in a variety of categories including apparel, gift cards, electronics and more.