Did You Get More Credit Card Mailings?

Not too long ago the word was out from researchers and experts that consumers could probably look forward to seeing less solicitation mail when it comes to credit card issuers. It now seems that tune has changed according to direct mailing intelligence company, Mintel Comperemedia, which says that their data shows that in the last quarter of 2009 mail from your issuer rose for the first time in three years.

So how large of an increase did we see, and what does it mean? Well while the increase is nowhere near what we saw before the economic downturn began; compared to the third quarter of 2009 the increase was around 47 percent. While it may not seem to be significant for some, for researchers it may be a sign that economy is stabilizing and that the issuers are now ready to start issuing cards again.

For many, especially the credit card industry, direct mail is something that is heavily relied upon and in most cases is considered to have the highest ROI due to the ability to target consumers. If mailings continue to rise, it could very well mean that things are changing for the better in the sense that issuers may be ready to acquire more cardholders, and for some this is defiantly something that they want to hear.